Airport Route Development
ClassroomOnline

Airport Route Development and Commercial Management

Language: English, French, Portuguese
Duration:
5 days
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Description

This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines, and bottom line of any airport.

Key Topics

  • Airport business environment and economics
  • Business and commercial marketing strategy
  • Differentiation in route development
  • Redefining the commercial consumer strategy
  • Selecting the optimal commercial product mix
  • Property management and other non aeronautical revenue streams
  • Marketing intelligence investments
  • Commercial management structure

Objectives

Upon completion of this course you will be able to:

  • Determine your airport’s position in the competitive airport landscape
  • Design and implement an effective route development strategy
  • Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
  • Find synergies between your aeronautical and non aeronautical profit sources
  • Evaluate new and alternative revenue streams

Targe Audience

  • Airport managers and consultants
  • Airport operations managers and consultants
  • Airlines affected by airport privatization

Certificate

Upon completion, participants receive
a certificate of achievement.

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