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Air Service Development Course

Language: English, French
Duration:
3 days
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Description

This Air Service Development (ASD) course trains aviation professionals, airport managers, tourism authorities, investors, and stakeholders. The goal is to attract and sustain airline services. The program explains the definition, scope, and importance of ASD. It emphasizes how ASD drives economic growth, enhances regional connectivity, and supports tourism development. Participants explore the roles of key stakeholders, including airports, airlines, civil aviation authorities (CAAs), tourism boards, and investors. They learn to design strategies that align with both airline objectives and market needs.

Airline Route Decision-Making


The course teaches participants to analyze airline route decisions, focusing on profitability drivers, fleet considerations, network strategy, and demand forecasting. Moreover, trainees use market and data analysis tools such as IATA PaxIS, OAG, MIDT, and tourism or economic datasets. This process allows participants to assess passenger demand, identify seasonality trends, and evaluate competition accurately. Consequently, they can build compelling airline business cases, including revenue projections, cost analysis, risk mitigation, and alignment with airline network strategies.

Stakeholder Engagement and Negotiation


Participants learn to engage stakeholders effectively through public-private partnerships, incentive programs, and marketing collaborations. The program also trains attendees to conduct impactful airline negotiations and presentations. Additionally, participants monitor post-launch performance by tracking KPIs such as load factor, yield, and market share, and they take corrective actions for underperforming routes.

Sustainability and Practical Application


The course emphasizes sustainability, guiding participants to incorporate environmental impact, carbon-reduction strategies, and sustainable tourism into route planning. Finally, trainees participate in practical exercises and case studies, including business case development and airline negotiation simulations, which help them apply their skills in interactive, hands-on settings.

Key Topics

Module 1 – Introduction to Air Service Development

  • Definition, scope, and importance of ASD

  • Key stakeholders: airports, airlines, CAAs, tourism boards, investors

  • Role of ASD in economic growth and regional connectivity

  • Airline business models (network carriers, LCCs, charter, cargo)

Module 2 – Airline Route Decision-Making

  • Airline economics and profitability drivers

  • Route planning process and decision-making criteria

  • Fleet considerations and aircraft economics

  • Understanding airline network strategies

Module 3 – Market & Data Analysis

  • Sources of data (IATA PaxIS, OAG, MIDT, tourism stats, economic data)

  • Demand analysis: O&D markets, passenger segments, seasonality

  • Competitive landscape assessment

  • Forecasting passenger demand and load factors

Module 4 – Building the Business Case

  • Structure of a successful airline proposal

  • Revenue and cost estimations for routes

  • Risk assessment and mitigation

  • Aligning proposals with airline network needs

Module 5 – Stakeholder Engagement

  • Working with tourism authorities, chambers of commerce, and government

  • Public-private partnerships for route support

  • Marketing and promotional collaborations

Module 6 – Incentives and Route Support

  • Types of incentives (fee waivers, marketing support, risk-sharing)

  • Regulatory considerations and transparency

  • Measuring ROI of incentive programs

Module 7 – Airline Negotiations & Presentations

  • Preparing and delivering impactful airline pitch meetings

  • Tailoring proposals for different airline types

  • Building long-term relationships with airline planners

Module 8 – Post-Launch Monitoring

  • Tracking KPIs: load factor, yields, market share

  • Route performance evaluation and corrective action

  • Managing underperforming routes

Module 9 – Sustainability in Air Service Development

  • Incorporating environmental impact into proposals

  • Communicating carbon-reduction strategies to airlines

  • Sustainable tourism and route planning

Module 10 – Case Studies & Practical Exercises

  • Successful route launches and failures – lessons learned

  • Group work: Build and present a real-world airline business case

  • Role-play: Airline negotiation simulation

Objectives

By the end of this course, participants will be able to:

  • Understand the fundamentals of air service development (ASD) and route planning.
  • Identify market opportunities for new routes and services.
  • Conduct data-driven route analysis using traffic, economic, and competitive indicators.
  • Prepare compelling business cases and airline pitches.
  • Build stakeholder partnerships and align with tourism/economic development strategies.
  • Measure and monitor route performance post-launch.
  • Integrate sustainability and environmental considerations in air service development.

Targe Audience

  • Airport route development teams

  • Airline network planners

  • Civil Aviation Authority air transport officers

  • Tourism and investment promotion agencies

  • Government and regulatory officials involved in air transport policy

Certificate

Upon completion, participants receive
a certificate of achievement.

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